American Airlines
Building global marketing tools and creating tools to sustain a global brand

AAdvantage Milestones, A travel guidebook series and one of the best travel guides in America. Now American Airlines had joined forces with Frommer’s Travel, the leading travel guide provider, to deliver valuable insights on each featured destination, as well as suggestions on things to do once you get


  • Cross culture & language barriers
  • Build a creative tutorial
  • Eliminate communication gaps

Project Outcome

  • Create a intuitive visual template styleguide
  • Develop a resource library