MetroPCS by T-Mobile
A transformative journey that transformed a business

Designed for clear and straightforward interactions that guide the user.
Which reinforce the users’ confidence in MetroPCS, by showing we value their time and energy. Our users should always know what to do, in what order and how to do it.


  • Transform the industry’s digital platform
  • Simplify a complicated retail process
  • Provide a true customized solution

Project Outcome

  • Create fewer steps for customers
  • Focus on online a self service experience